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Effective Leadership For 21st Century Organisations By pete arkwright Traditional leadership
Traditional leadership styles from the 19th and 20th Centuries tended to involve strict hierarchies, superiority, winners and losers. To lead, people felt the need to prove they are better than everyone else. Leadership was about “power” and its abuse, loneliness and affectations. In the latter part of the 20th Century, there was a gradual decline in hierarchies which is evermore the case in the first decade of the 21st Century.
So how does this impact business? What does it suggest about leadership and success in the twenty first Century? Facets of leadership in the 21st Century. From our experience, successful businesses (be they high quality start-ups or companies looking for rapid growth), recognise new values essential to their success. It is “out with the old” and in with:
“flat structures”;
inclusive management style that involves all people in the organisation, not just senior management; openness and transparency; genuinely equal opportunities, regardless of race, ethnic origins, religion, gender, sexual orientation, disabilities etc.; empowering – i.e. committed to empowering each and every member of the team. Enlightened leadership
21st Century leadership is not about bullying and high-handedness or even intellectual or financial superiority. It is about playing to strengths, working around or minimising weaknesses, authenticity and not being fazed by challenges. Above all, it is about being
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Local News Network Announces Affordable Solution Allowing Local Newspapers, Broadcast Affiliates and Cable Providers Ability to Generate Additional Monthly Revenue
Perfect solution for Newspapers, Local Broadcast Affiliates and Cable Service Providers who are looking for the "next big thing" to generate revenue. The nations first television network devoted entirely to broadcasting only local news and information is now available to all US markets served by at least one Local Daily Newspaper and one Cable Service Provider or Broadcast Affiliate. Each partnership will have it's very own branded, unique and specific Local News Channel (with the look of a National Cable News Channel) for the purpose of serving it's customers and generating additional monthly revenue. Broadcasters can take advantage of LNN for the SD bandwidth of their Digital Spectrum and Automated Overnights. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/BroadcastSolution/LocalNews/prweb1587674.htm ]]>
Social Networking Site Helps Effectively and Easily Build Blogs for Internet Marketing
Internet marketing through blogs has spread gradually over the years. The relaunch of professional blog hosting and social networking site for internet marketers, Blogini puts to use proven systems and revolutionary new ideas to take itself to the next level for internet marketers. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/SEO/Blogini/prweb1672954.htm ]]>
Boohoo.com 'Must-Have' Dress on iTV's This Morning Show Sparks Buying Frenzy for Online Retailer
A LITTLE black dress from online fashion store boohoo.com set viewers' pulses racing after appearing on ITV1's This Morning on Tuesday the 18th November. The Kaori taffeta dress, priced at just £25, was showcased on the show as part of a feature on the best Little Black Dresses. And the dresses had to be under £50. Thousands of viewers flocked to boohoo.com to snap it up and within minutes it was sold out. As Ferne Britton and Philip Schofield looked on, This Morning's super stylist Helen Boyle raved about the boohoo.com dress - calling it 'fashion forward' and 'something like we see on the catwalk'. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1688334.htm ]]>
Netfirms Announces Availability of Innovative .TEL Domain Names
Leading domain name registrar encourages all trademark holders to protect their brand name by registering their .TEL domains. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1691254.htm ]]>
Datalogic Scanning Introduces QuickScan® Imager with Patented "Green Spot" Technology
Datalogic Scanning is pleased to announce the immediate availability of the new QuickScan® QD2100 Imager, with Datalogic's unique, patented "Green Spot", which is ideal for retail and document handling, courier and postal applications. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/QuickScan_Imager/Handheld_Scanner/prweb1692794.htm ]]>
New Media Institute Launches 2009 Blog Awards with a Twist
2009 Blog Awards Now Open for Entries (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1693374.htm ]]>
DeSilva+Phillips Announces New Operational Restructuring Group
DeSilva+Phillips, media investment bankers, has launched an Operational Restructuring practice. The practice will advise media companies, private equity funds and commercial lenders who seek assistance with financial performance issues in the current economy and debt markets. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1690854.htm ]]>
ResortQuest Aspen Welcomes the ESPN Winter X Games 13 to Aspen, Colorado
Each winter the ESPN Winter X Games brings adrenaline-packed competition and cutting-edge sports drama to the slopes in Aspen, Colorado. The 2009 event will mark the 8th consecutive year of competition in Aspen. ResortQuest Aspen/Snowmass offers X Games event lodging at the Inn at Aspen Resort & Conference Center, located at the base of Buttermilk Mountain, the event's home base. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/resortquest-aspen/aspen-xgames/prweb1616484.htm ]]>
The Best $30 Gift of 2008
AccidentalWine.com offers high value wine gifts to stretch holiday budgets this season. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1681394.htm ]]>
Dental Marketing Firm Goes Green
In an effort to do its part to reduce its carbon footprint, Sinai Marketing has implemented a number of "green" initiatives in its day-to-day operations. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1685654.htm ]]>
Offshore Library Offers Whopping 50-Percent Discount to Celebrate its Re-Launch Campaign
Offshore Library, the provider of innovative marketing and B2B networking opportunities, kick-starts its re-launch campaign with a great offer to the following offshore businesses: Offshore Hedge and Mutual Funds, Offshore Banks, Offshore Advisors, Offshore Business and Financial Service Providers. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/hedge/funds/prweb1688724.htm ]]>
Better Than Good: Customer Service Tips That Boost Profits
New FuelNet Smart Paper reveals how to make your organization more customer-centric (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/FuelNet/Customer_Service_Tips/prweb1689944.htm ]]>
Vitrium Systems Proves Out 95% Drop-Off Rate with Web Forms
Vitrium Systems test drives the competition to prove out 95% abandonment rate when using web forms to gate content. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1690574.htm ]]>
Gina McDuffie Joins Exhibitgroup/Giltspur as Vice President of Marketing
Marketing Industry Veteran Brings New Vision and Expertise to EG Clients and Internal Teams (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1693554.htm ]]>
Ultramercial Launches Ultracelerator™ Co-Located Wi-Fi Ad Server That Gives Users a Lightning-Fast Experience, While Cutting Bandwidth to Zero
As more Wi-Fi venues see the advantage of an ad-supported model, this solution not only saves money, but also brings Ultramercial's high-CPM revenue stream to airports, hotels and cafes (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1687514.htm ]]>
New White Paper From Marketing Management Analytics Lays Out Success Factors In Creating A Marketing Accountability Program
Paper shows how marketing can partner with finance and management to drive sales, profit. (PRWeb Dec 2, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1618774.htm ]]>
Visible World and Ensequence Expand Advanced Advertising Solutions
Addressability, Measurement and Interactivity now available through a single platform using ETV/EBIF Standard (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/Visible_World/Ensequence/prweb1236004.htm ]]>
Conclusive Marketing Appoints Jan Rivenbark as Chief Executive Officer to Lead Next Growth Phase
New CEO Brings over 30 Years Experience as Senior Executive (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/trigger/marketing/prweb1674514.htm ]]>
TRiG Poll Finds Americans Staying Home Due To Down Economy
TRiG poll (www.trigsite.com) finds Americans staying home, enjoying home-cooked meals and home entertainment, while they sit tight and wait out the current economic storm. Survey results show that less than five percent of the American public feels that the current economic environment is good for them. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1675344.htm ]]>
New Rewards Program from Lealta Media Creates a Savvy&Smart Women's Social Network
Just in time for Cyber Monday, a new, community-based rewards program launches making it easier than ever for women to make purchases and earn cash back in the form of SmartDollars by shopping with brand name retailers, referring friends, and participating in the community. SmartDollars can be deposited directly into the bank account of their choice, giving members the chance to shop and save their way. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/120108/sslaunch/prweb1680634.htm ]]>
JumpTap Wins Eighth Annual eContent 100 Award
JumpTap, the leading provider of mobile search and advertising solutions, today announced that it has been named in the mobile content and search engine and technology categories to the Eighth Annual EContent 100 List of Companies that Matter Most. EContent magazine is a respected source for information about the digital content industry. The complete list of EContent 100 winners is available at www.econtentmag.com, and in the December 2008 print issue. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1683304.htm ]]>
NameCheap.com to Offer $17,000 Worth of Domains, Hosting and Transfers, Free on Twitter.com
NameCheap.com, a leading provider of domain names and web hosting, will be giving over $17,000 worth of domain names in the "Twitter Trivia Holiday GiveAway". Up to three domain names, hosting packages or transfers will be given away each hour 24 hours a day from December 1st through December 25th. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1685524.htm ]]>
Multi-Platinum Producer David Kershenbaum Receives a "STAR" and the Hollywood FAME Lifetime Achievement Award for Music Production
Award bestowed upon legendary producer at recent Los Angeles Music Awards (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1686384.htm ]]>
WebmasterRadio.FM Presents, The ABCSearch Town Hall Meeting December 1st.
WebmasterRadio.FM presents a Town Hall Meeting featuring ABCSearch.com on Monday, December 1 at 5 p.m. Eastern Time. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1687654.htm ]]>
Mindspace Takes Home Seven American Design Awards
Arizona-based Agency Honored for Ingenuity, Prides Itself on Creating Value for Clients (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1669024.htm ]]>
Overdrive Interactive Secures Google Grant for First Descents
Grant Provides an Everlasting Search Marketing Budget for Non-Profit. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1647194.htm ]]>
Patient Placement Systems Announces Addition of Task Management to Referral Management Solution for Continuing Care Marketing and Admissions
Innovative feature lets long-term healthcare professionals automatically track and manage tasks and marketing efforts to measure and improve performance (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1662644.htm ]]>
Wanderlust Resort Advertising Campaign Wins Award
Destination branding and tourism marketing firm Wanderlust announced today that its work for Mount Snow Resort has received a Silver Award in the annual Adrian Awards Competition hosted by Hospitality Sales & Marketing Association International (HSMAI). (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1665354.htm ]]>
The Daily Cat Suggests 12 Exciting, Innovative Holiday Gifts for Cats
Studio One Networks’ online program lists creative rewards for favored felines. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1675114.htm ]]>
News-to-Response Package Increases Relevance of Newsletter Content
Email-marketing specialist Publicare has introduced a new end-to-end service package for electronic newsletters: N2R (News-to-Response). Publicare manages the entire newsletter process, from content sourcing to reporting of results. A key focus is on identifying and developing subject matter that reflects the interests of the target group, improving the response and retention rate. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/e-mail-newsletter/service/prweb1680134.htm ]]>
Free Lingerie Babes Calendar with any Insurance Policy!... Pardon?
NoClaimsDiscount.co.uk details the apparent free-fall from conservative to "anything-goes" in the attitude of insurers when it comes to marketing their products. Have some insurers taken their marketing strategies too far? Are half-naked girls the best way to promote van and motorcycle insurance policies? (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/lingerie_babes/van_insurance/prweb1680654.htm ]]>
fusedlogic CEO Picked as Mentor in sparkIT Student Marketing Competition
Walter Schwabe, Edmonton social media strategy company's chief evolution officer, has been selected as a mentor in the sparkIT student marketing competition. Schwabe's extensive marketing experience includes social media strategy and Web 2.0 strategy. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/social-media-strategy/fusedlogic/prweb1681474.htm ]]>
Blue Ocean Strategy a Beacon of Hope in Troubled Economic Seas
Business strategist Mike Bolden has written a series of articles illustrating how Blue Ocean Strategy reduces costs during a recession, while maintaining differentiation. It talks about maintaining the value of a product or service through what Bolden calls, "selective feature reduction". These articles show how a business can reduce costs and grow profits and revenue - even in an economic downturn. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/blueoceanstrategy/recession/prweb1683424.htm ]]>
Confirmit Announces Most Successful Quarter of New Business in Company History - Company Delivers 51% revenue Growth For First 9 Months of 2008
Confirmit, the world's leading vendor of Market Research and Enterprise Feedback Management software, today announced the most successful quarter of new business revenue in company history. For nine months ending September 2008, the company delivered revenue growth of 51% for the period compared with 2007, with a renewal rate of over 100%. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1687884.htm ]]>
Calling All Aspiring Models! Southpole® Clothing Launches Their First Online Model Search
Leading apparel company, Southpole®, has teamed up with social media advertising network, Brickfish®, to launch its first ever online model competition in search of male and female models to star in their 2009 advertising campaign. The ‘Southpole National Model Search’ campaign, located at http://www.brickfish.com/spole, gives aspiring models the opportunity to compete and become the new face of Southpole Juniors and Young Mens collections. The search began on November 13 and will run for approximately seven weeks. Within this period, contestants will submit photos, which will be posted online, where fans of the brand, friends and family will have the chance to vote for their favorites. The top 250 female and the top 250 male contestants will then be reviewed by Southpole executives and America’s Next Top Model winner Jaslene Gonzalez, to determine the final winners. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/model_search/aspiring_models/prweb1688624.htm ]]>
FranchiSeek International Takes Guerrilla Marketing Strategies for Franchisees & Small Businesses to 25 Countries
Franchiseek Interntaional is now selling Guerrilla Marketing Strategies training materials for franchisees and other small business owners. FranchiSeek.com is currently selling Guerrilla Marketing for Franchisees books, Audio CD's and workbooks on their web portals in Australia, Brazil, Canada, China, Croatia, France, Germany, Greece, Hungary, India, Ireland, Italy, Malaysia, Mexico, Netherlands, New Zealand, Portugal, Russia, Saudi Arabia, Singapore, South Africa, Spain, United Arab Emerites and the United Kingdom. The companies are also planning a world tour of Guerrilla Marketing training Boot Camp Workshop training sessions both in live and Webinar presentations. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1680984.htm ]]>
New Restaurant Review Portal for Saudi Arabia Opens
New restaurant review website in Jeddah, Saudi Arabia gives both diners and restaurant owners instant access to the content they are looking for. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1683644.htm ]]>
Survive the Recession: M Studio Offers Advice for Marketing Companies and Their Clients
Using marketing dollars to your advantage in a down economy (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1689894.htm ]]>
Income Access Releases New Features for Affiliates
Affiliates have gained new powerful marketing tools through the Income Access affiliate marketing software. (PRWeb Dec 1, 2008)
Read the full story at http://www.prweb.com/releases/2008/12/prweb1681624.htm ]]>
straight in communications both internally and externally. Powerful language The new style is about “can-do” mentality and about avoiding disempowering language. Words such as “I’ll try to” or “I need you to...” and other indirect language undermine the communication: “trying” to do anything is preparing for failure, not taking personal responsibility for causing something to happen. Using language that suggests there is another reason for why someone should do something rather than simply that you want them to do it makes people look weak so, “needing” someone to do something is in fact rarely authentic – and should normally be replaced by “I want you to do X please” or some equivalent straight communication. “Walking the talk” Last but not least, leadership in the 21st Century is about “walking the talk” of the organisation. However, the organisation first needs to be clear about what it is “talking” about before it can walk it and then it needs to make sure that it is consistent in everything it does: this is anything from internal relations (with colleagues) through to external relations with customers, suppliers and the public at law. Making it “real” We believe that law is the “glue” of society, the structure behind relationships that either has them work or not. A leader has to make sure that all of his/her relationships work. Where the relationships are recognised as being important to the organisation (and we cannot conceive of an organisation where they are not), special attention needs to be paid to making sure that all documented relationships are consistent with the values of the organisation and the style of leadership. Are your communications straight, open, honest and fair? When did you last look at your employment contracts, shareholder’s agreements, terms of business, web site terms, partnering agreements and purchase contracts? Are they consistent with who you say you are? http://www.kaltons.co.uk Kaltons Solicitors
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10 Things To Do To Ensure You Come Across As A Complete Idiot In Your Email Correspondence Email etiquette is one of the most overlooked parts of education even in B Schools across the country. Writing an email is an art, but it isn't all that complicated. It takes a basic level of awareness and some guidelines to ensure your email correspondence can have the desired effectiveness, especially for an Introduction or a Business correspondence. ERP and Portal - Working Together: Getting Maximum Value From Your ERP Investment The 1990 was the decade of Enterprise Resource Planning (ERP). ERP systems became the center of the business operations by providing employee access to information that was consolidated and coordinated in one application. Now, a decade later, many companies want to extend the reach of their ERP to non-ERP applications, and also to their trading partners outside the organization. Getting the right information into the right person's hands, at the right time, in the right place (factory floor, warehouse, 18 wheeler), and in the right format (portal, PDA, printed) is defining the next level of productivity. It is all about providing access and making information truly useful to everyone up and down the entire supply chain. Case Study: Using an Employee Opinion Survey to Affect Organizational Change Many organizations that administer employee opinion surveys act on the results in the same way. They analyze the survey data to determine specific areas for action, organization-wide and at geographic, division and department levels. This analysis can result in meaningful insight and change. However, employee surveys contain wealth of data to be mined and most analyses only scratch the surface. When utilized to its full potential this valuable information can stimulate broader and more effective organization development. This case study describes an organization that used its survey to uncover specific "Pockets of greatness" within itself and to further study these discoveries for best practices to model and apply across the rest of the enterprise. The resulting information became a critical aspect of a broader organizational change process. Micromanagement and Delegation Delegation can be difficult to learn because it looks like a huge risk and a huge leap of faith. But it doesn't have to be that way. There are techniques explained in the paper that a person can learn that will help him delegate and get him out of the detail. And he has to get out of the detail if he really wants to be an executive. 8 Sources to Research Awesome Article Topics Writing articles is by far the most effective online promotion strategy the author has come across. If a person can write good, readable, original content, he can easily put himself far ahead of the pack in his field of interest. But article marketers and new article writers are often stumped for topics to write about. Finding topics that appeal to his readers can be time-consuming but well worth the effort. Time and Attendance System Time and attendance systems are designed to assist organizations to effectively manage the working hours of employees. They are a paperless system used to collect the work time of employees electronically. The systems automate and simplify timekeeping and human resource management. Time and attendance systems effectively interact with any payroll system. Writing Skills - Before You Write It Down, Know This Many people are intimidated by writing. Even so, there are times when writing is the best way to communicate, and oftentimes the only way to get the message across. Thankfully nowadays technology makes memo, letter and proposal writing much easier by providing reliable tools that check and even correct misspelled words and incorrect grammar use. Unfortunately, these tools are not fail proof and will require the support, making the knowledge in this area important. Effective Email - How to Communicate Powerfully by Email As with all written communications, emails should be clear and concise. Sentences should be kept short and to the point. This starts with the email's subject line. Use the subject line to inform the receiver of exactly what the email is about. Keep in mind, the subject line should offer a short summary of the email and allows for just a few words. Because everyone gets emails they do not want (spam, etc.), appropriate use of the subject line increases the chances the email will be read and not discarded into the deleted email file without so much as a glance. Making Headway on a Slow Day: 9 Ways to Turn Down - Time Into Productivity Time If a person works from home, he knows the kind of day the author mean. He made the calls. He revised those drafts. He sent out the emails. Where is everybody!? As much as he used to relish a slow day when he was corporate, it's a little different when he is playing boss to himself. His mind gets to wandering. Should he head out to the park? Should he hit the mall? Should he... file for unemployment? A slow day is his big chance to get cracking on those little plans that will lead to big business for his company. In this paper the author explains how to make headway on a slow day. Online HOA Newsletters In homeowner associations, consistent and effective communication is extremely important to build consensus and to keep the gossip mill at bay. Besides the timely distribution of meeting minutes, newsletters are key to this charge. While printed newsletters have been the norm, the internet offers a wonderful alternative to publish newsletters online and eliminate printing, mailing, labeling and postage costs. Online newsletters offer a number of really cool features that printed copy either can't or would be very expensive to duplicate. They can include color for no extra charge so pictures, graphics and fonts can shine with chromatic intensity. The same feature for printed newsletters ratchets up the cost considerably. HOA Newsletter Essentials Every homeowner association needs to communicate regularly to the members on HOA related issues like finances, rules, meeting minutes and the like. Adding the personal touch with pictures of newcomers and volunteers makes the piece of greater interest to many. Besides content, newsletters need to have an appealing and organized look. Software programs like Microsoft Publisher offers professional looking templates which require little more than filling in the blanks. With a little effort, the same effect can be cloned with word processing programs like Word and Word Perfect. The internet provides a substantial number of resources to assist in newsletter execution. Do Your Newsletter Subscribers Visit Your Web Site? The Excess Voice newsletter goes out to a little under 10,000 subscribers. Conventional wisdom has it that these 10,000 souls are among the most interested in the web site and the various resources it offers. After all, everyone who receives the newsletter went to the site at least once in order to sign up. Email Newsletter Marketing: Step-by-Step Guidelines for Professional Marketers on Producing Email Newsletters That Get Results Few companies achieve the full potential of their email newsletters. Publishing a content-rich newsletter on a regular basis can dramatically increase the number of people who come to a person' site and buy. Creating a quality newsletter and building a large list of loyal subscribers is a long-term strategy. But the results can be remarkable. Great Newsletters Deliver Complete Content, Consistently In the early days of the web, there were some wonderful, informative, interesting newsletters. Now, more and more newsletters have become little more than HTML candy...with small snippets of incomplete content, accompanied by links through to an accompanying web site. The result is that the newsletters themselves are not interesting, not useful, not satisfying...and destined for the junk folder. Focusing on Ezines Does a person know how to really increase his sales & profits online? A guaranteed route to success used by many Internet marketers who turn a profit is to incorporate ezines & newsletters into their marketing strategy. Ezines and newsletters are a genuinely useful tool in the Internet marketer' armory. They serve as a platform to communicate products & services to subscribers who have a qualified interest in a certain field or subject - either through advertising, product endorsement or articles and content.
How to Protect Your Customer Data and Your Reputation When it comes to safeguarding customer data, the stakes are higher than ever in today's wired world. A single security breach can create a legal and regulatory nightmare. How vulnerable is your organization to hackers and disgruntled employees? What can you do to protect your company?<br><br>Sponsored by Cisco, this 30-minute BizWise TV broadcast for small and mid-sized businesses outlines the legal, ethical, and business obligations you face. A panel of security experts will show you how to assess your vulnerabilities, implement an effective security plan, handle an employee suspected of committing a security breach, and execute "damage control" through effective PR if a breach does occur.<br><br><br><br>BizWise TV features TV Style Broadcasts on topics relevant to SMBs. Tune in for a new topic on the third Thursday of every month or watch the previous broadcasts on demand at your convenience. Intrusion Prevention Case Study: Mainova AG - Energy This case study examines Frankfurt, Germany energy supplier Mainova AG's reliance on McAfee for its network security. Corporate Incident Response: Why You Can't Afford to Ignore It This Foundstone Professional Services paper explains the need for an effective corporate incident response plan and highlights common problems associated with inadequate incident response. It also discusses the steps you need to take when creating a corporate incident response plan and serves as a general guide to the phases that should be included in a comprehensive plan. Making Your Business Disaster Ready with Virtual Infrastructure Download this white paper to learn how a virtual infrastructure built on VMware server software can help make your disaster recovery strategy more effective and affordable. The paper emphasizes the need for business continuity and disaster recovery (DR) planning in today's enterprises and explains how a virtual infrastructure enables you to:<ul><li>Extend disaster coverage to more applications</li><li>Reduce recovery time</li><li>Make DR processes more reliable</li></ul> Master Time Management With a Final 7 Time Management Tips Time management is a hot topic these days. With more pressure on most people to do more with less, people are constantly turning to gurus in this area to try and improve their time management skills. This paper seven more tips to help people in their quest to master their time usage. Action Plan in Time Management Action plans are lists of responsibilities that instruct a person "To carry out to achieve an objective." The list centers on the goals immediately needing achievement on demand. The list or action plan enables one to center his attention on the specific obligations required of him. The marketplace has several software programs that help those people that have busy schedules and time management is a struggle. Business Continuity Preparedness Handbook AT&T's Business Continuity Preparedness Handbook provides a broad range of information to support your business continuity planning efforts.<br><br>The 16-page handbook examines business continuity in the context of two potential catastrophic events a pandemic influenza and a hurricane strike and highlights why taking a proactive approach to business continuity planning is essential for all disaster scenarios.<br><br>Topics include:<ul><li>AT&T's own business continuity preparedness efforts</li><li>Planning assumptions for pandemic influenza and the 2006 hurricane forecast</li><li>Best practices recommendations</li><li>AT&T solutions that support business continuity strategies</li><li>AT&T customer support during business continuity "events"</li></ul> The Inexpensive Instant Message: Creating an E-Mail Newsletter How does one share accurate, timely information with employees, customers and the community - and do it faster, better and less expensively than using the normal media outlets? The person should turn to e-mail. Faced with a barrage of negative media coverage as a result of innovative steps that provided a few surprises during the 2000-01 upheaval in energy markets, Chelan County PUD (Wenatchee, Wash.) came to this realization: The media were not going to tell their side of the story for them; they had to do it ourselves. Using Crises as Publicity Opportunities There are two kinds of Crisis Management: Internal (for when something happens within a company or externally that affects the company directly) and External (for when something happens in the world that indirectly affects the company). The authors' recommend that every company have a written plan on how to handle a range of both internal and external crises. This paper deals with external crisis management, and how one can, with advanced planning, gain positive publicity for the company when an external event occurs. Telling Everyone You're Ok - A Key Element in Crisis Communications Have a person ever noticed that one of the first side effects of most disaster situations is that the phone lines in the area immediately go down? The author believes that the first thing people think about in disasters is how it affects the people they know, or maybe just know of. That's why the phone lines go down - calls to check. Impact of Past Crises on Current Crisis Communication Previous research based on Situational Crisis Communication Theory (SCCT) suggests that an organization's past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this paper provides a wider test of crisis history to better assess its role in crisis communication. Results from the present investigation showed that a history of similar crises intensified the reputational threat of a current crisis even when the crisis arose from the victimization of the organization or from an accident, rather than from the organization's intentional acts. Sample Source: Crisis Management Plans - Part II This paper includes specific action steps to take in the event of a crisis. Schools should create detailed procedures for each type of crisis that may threaten the school environment. Each process will vary, according to the type and severity of the emergency. The paper also describes the process in which the school recovers and restores its community. Sample Source: Crisis Management Plans - Part I Every morning, millions of students pour into school buildings all across the country. Families depend on schools to ensure that the environment in which their children learn and play is as healthy and safe as possible. Emergencies can take many forms, including severe weather and natural disasters, medical incidents, terrorism, and other threats of violence. Although many of these incidents are rare, it is vitally important for schools to be adequately prepared in the case of an actual crisis. Media Communication Takes on New Dimensions With RMP It is puzzling why many companies are doing little to prepare the local press for the information that will soon become public. This may stem from the industry's long-standing mistrust of the media. The good news about the U.S. Environmental Protection Agency's (EPA) Risk Management Program (RMP) rule is that it could serve as the catalyst for improved relations between the chemical industry and the news media. The bad news is that both are going to have to learn a new set of rules. Before the RMP rule, a chemical company's communications with the local media took place on two levels - routine and crisis. Crisis Management and Disaster Recovery: The New Reality - Response to 21st Century Threats The unfortunate truth is that many companies have failed to recognize that physical events or nagging perceptions can be their undoing. As keepers of corporate reputation, people need to step up to one of their most important responsibilities: developing the capabilities for responding to threatening situations. In the process, if the planning is founded on ethical core values and implemented properly, it can help avert loss of public confidence. Today, up to 25 percent of every chief communicator's time requires attention to readiness planning. That planning had taken on new dimensions that will be discussed in this paper.
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