Using press releases as a marketing aid
You may be wondering if using press releases as a marketing aid is a good idea for your company. There are many benefits to press releases; you just have to determine if it is right for you. Here is...
Using billboards for marketing
Using billboards for marketing definitely has great benefits which may be shocking in the technical savvy world that we live in today. Billboards are a great way to market your product, but like any advertising, there are some downfalls....
Television marketing campaigns
Television marketing campaigns allows you to show and tell a wide audience about your business, products, or services. It allows you to show the benefits of purchasing the product or service. You can show how your product or service...
Marketing via internet versus via print media
There are many ways to market a brand name or a product today, but which way is the best way? What's the best possible way to reach the most people? Do you stick with the traditional print media or...
Marketing to a younger generation
It used to be easy to market to just about anyone because it was usually done the traditional way, for example: magazines, TV commercials, newspapers and so on. One of the biggest challenges for business owners today is trying...
Marketing in print
There are a number of different ways to market these days, from the internet to print. Many companies chose to market on the internet because it reaches a much younger market and can be much cheaper, while others choose...
How PR affects your marketing strategy
There are a number of different ways to market your company these days, from the internet to numerous ways in print. Many companies choose to use PR to help their marketing strategy. PR or public relations, is a great...
Cheap marketing tactics
There are a number of different ways to marketing these days. From internet to print material, it is very easy to get the word out about your company and products. Don't worry if you don't have a lot of...
Why pricing products is key to your marketing
Pricing is everything when it comes to your product. You have to make sure that it will sell while still giving you a good profit. When you advertise you let people know about the product and if it's not...
What is industrial marketing?
Industrial marketing is one way that businesses do business. Your business can't just have one way of marketing or selling things so this is where industrial marketing comes in. Industrial marketing might sound like it is for huge businesses...
Requirements of good advertising
Advertising is the way that companies let you know about them and their products. So you have to make sure that as a representative of the company, you are producing the best advertisements possible for the company so that...
How retailing and marketing relate
Retailing and marketing are two different areas when it comes to running your business, but they are also alike. They have to work together in order to accomplish things and need each other to produce the best product and...
How product design relates to marketing
The way you advertise says everything about your company. If you have great advertisements you will make money and will have a successful company. However, if you have a horrible design for your product, then you won't make as...
How global marketing differs from international marketing
Global Marketing is a lot different from international marketing. They seem similar but when you are creating and expanding your business you have to know the differences between the two. This way, when you are ready to expand, you...
How a trademark can aid your marketing
Trademarks are something that most companies have. Not all individual products have a trademark though. Here is a look at trademarks and how having a trademark can aid your marketing....


Another Goldman unit hit by decline
Goldman Sachs' plans to expand its wealth management operations have been dealt a potential setback by a dramatic decline in the value of another of its funds
Nippon Oil, Nippon Mining to merge
Japan's top refiner Nippon Oil Corp and sixth-ranked Nippon Mining Holdings said they are considering a merger to create the world's eighth-largest oil major to better compete amid sliding prices and slower demand
Chinese group sues Vale Inco
A large Chinese battery manufacturer is suing two units of Vale, one of the world's largest mining companies, in a patent infringement case that highlights the growing number of Chinese companies using local courts to protect their interests
Harvard endowment loses $8bn in four months
The world's wealthiest university placed the decline at 22%, bringing the figure to $28.7bn and underscoring how higher education has been hard hit by the global financial crisis
Adobe slashes revenue forecast
The US software group lowers its outlook for the November quarter to $912-$915m and announces job cuts, the latest indication of how the crisis has hit the technology sector
Carlyle to cut 10% of staff as downturn bites
Private equity firm Carlyle is cutting 10 per cent of its staff in the latest indication that buy-out firms will not be immune to the meltdown in the markets
Fortress suspends Drawbridge redemptions
The listed private equity group has suspended redemptions at its flagship fund in order to maintain assets after investors sought to withdraw more than $3.5bn in funds
Vodafone to appeal against India tax ruling
The Mumbai High Court dismissed a landmark challenge by Vodafone against a $2bn tax case in a blow to the UK group and a potential setback for other companies looking to make major investments in India
EDF tries to scupper Buffett's energy bid
The French state-controlled utility launched a direct challenge to billionaire Warren Buffett with a $4.5bn bid for 50 per cent of the nuclear fleet owned by its US partner Constellation Energy
Discounts drive 15% sales jump on 'Cyber Monday'
US online retailers saw an annualised 15 per cent jump in sales on the Monday following the Thanksgiving weekend, according to early estimates, as aggressive bargains boosted traffic on the day the industry has dubbed 'Cyber Monday'
US auto union makes concessions
The main car workers' union said that it would suspend a contentious practice that allows so-called 'idled' car workers to collect virtually full pay and benefits without working
New Star agrees £240m rescue with banks
One of the UK's best known fund managers has agreed to a debt-for-equity swap deal that will leave a group of four banks, including HBOS, Lloyds TSB, HSBC and RBS, in control of the group
Iberia gives BA merger ultimatum
The chief executive of the Spanish carrier said it would be 'too complex' for BA to pursue deals with both it and Qantas of Australia
Merckle at risk of losing empire
German billionaire who lost large sums by betting on falling share prices may have to hand over control of large parts of his industrial empire to his banks.
Dassault in pledge over Thales chief role
Aircraft group will not put forward own executive should Ranque leave in wake of stake sale