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The Use Of Keywords And Niche Sites By Amanda Baker, Tue Jan 10th Remember the days when internet experts shouted to build portalwebsites everywhere. With the exception of few well-done sites,you just can't build a website about everything. Just like inthe real world, a jack of all trades is a master of none. Most websites and blogs have switched to niche sites. Thequestion really isn't whether you occupy a niche, but rather howmuch obscure arcane stuff you know about the topic, how much ofan expert you are about it. If you live and breathe a topic andhave a forum full of co-enthusiasts, you have a niche andtherefore, a niche website that can thrive. When you have a niche website, naturally you want the website tobe among the first results in any search engine, with Googlecurrently the "master" of the search. SEO, or search engineoptimization,is the way to get there. (Article continued below)
A good niche website doesn't use SEO as we conventionallyunderstand it. It uses what are known as traditional metakeywords that are the same throughout the entire site, as wellas the same title tag. It uses major keywords with a naturalfrequency, as well as keywords that are commonly related to themain keyword. But even without what we commonly know as SEO, the number ofpages in a website as well as the number of backlinks a websitehas are a clear factor in a website's rank. Oh, the world of SEOand website ranking can be a very confusing place. What makes asite come out on top within its niche can be quite baffling, infact. So what makes it certain that your niche site will beatout the other random sites that only have a few pages on yourtopic? The natural usage of major keywords and related keywordsthroughout, as well as the use of your major keyword in yourtitle tag. Using ancillary, or related keywords help as well. Itis very important to use words that should show up verynaturally in the topic that your write about. You can find thesewords by scanning search engine results in Google or yourfavorite search engine, using the Google keyword tool or theOverture search suggestion tool. Using related keywords has more than an SEO benefit. Not onlycould it improve your search engine rankings, but you also makeyour content more comprehensive. Related keywords are points ofreference for your readers! They help them get from point A topoint B to point C - to triangulate where you're coming from,where you are, and where you're going. It'll make your contentmuch more readable, enjoyable and satisfying. And seeing yourwebsite's ranking hit the top page of search results whileincreasing page hits/views is definitely much more enjoyable foryou! About the author:Amanda Baker writes for All Things Pondered | Sign In |
NYT on Blogs in a Corporate Setting
http://www.nytimes.com/2003/07/07/technology/07NECO.html
Google Dance Esmerelda
Every month, Google takes the results of the previous month's deep crawl, and pushes the results up to the Google servers. This results in some weird and unpredictable search results as each of the thousands of Google servers receive the updates....
Guidestar, the Public's Gateway to 501(c)3 Filings
GuideStar, the national database of U.S. charitable organizations, gathers and distributes data on more than 850,000 IRS-recognized nonprofits. Translation: your IRS Form 990 is online for everyone to see.
Merrill Lynch to Launch New Charitable Fund
Merrill Lynch has launched the Merrill Lynch Community Charitable Fund, which "will link a major financial services firm with a nationwide network of leading community foundations. The service will allow clients, with the advice and guidance of a ...
Merril Lynch: Linux Saves Money
Last year, IDC released a report at Microsoft's behest, claiming that hidden costs of Linux make it a slightly more expensive choice that Microsoft's Windows servers, even though Linux itself is free. This caused a minor furore, with Open Source ...
Site Provides Meeting Ground for Volunteers and Organizations
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Catholic Charities Takes Soliciting to a New Level
Denver, CO – Catholic Charities of Denver is pleased to announce the launch of a unique outdoor campaign built around Biblical quotes. This outdoor component is the first phase in a larger branding campaign of Catholic Charities’ marke...
Nationwide Effort to Rescue a Stray Pet Results in New On-Line Resource
With heart-warming tales of rescue, www.SaveSamoa.org was created to inspire all of us to rescue those animals that just appear in our lives and to provide the resources necessary to do so!
Thursday May 29, 2003: www.SaveSamoa.org is more than ju...
Nippon Oil, Nippon Mining to merge
Japan's top refiner Nippon Oil Corp and sixth-ranked Nippon Mining Holdings said they are considering a merger to create the world's eighth-largest oil major to better compete amid sliding prices and slower demand
Another Goldman unit hit by decline
Goldman Sachs' plans to expand its wealth management operations have been dealt a potential setback by a dramatic decline in the value of another of its funds
Chinese group sues Vale Inco
A large Chinese battery manufacturer is suing two units of Vale, one of the world's largest mining companies, in a patent infringement case that highlights the growing number of Chinese companies using local courts to protect their interests
Harvard endowment loses $8bn in four months
The world's wealthiest university placed the decline at 22%, bringing the figure to $28.7bn and underscoring how higher education has been hard hit by the global financial crisis
Adobe slashes revenue forecast
The US software group lowers its outlook for the November quarter to $912-$915m and announces job cuts, the latest indication of how the crisis has hit the technology sector
Carlyle to cut 10% of staff as downturn bites
Private equity firm Carlyle is cutting 10 per cent of its staff in the latest indication that buy-out firms will not be immune to the meltdown in the markets
Fortress suspends Drawbridge redemptions
The listed private equity group has suspended redemptions at its flagship fund in order to maintain assets after investors sought to withdraw more than $3.5bn in funds
Vodafone to appeal against India tax ruling
The Mumbai High Court dismissed a landmark challenge by Vodafone against a $2bn tax case in a blow to the UK group and a potential setback for other companies looking to make major investments in India
EDF tries to scupper Buffett's energy bid
The French state-controlled utility launched a direct challenge to billionaire Warren Buffett with a $4.5bn bid for 50 per cent of the nuclear fleet owned by its US partner Constellation Energy
Discounts drive 15% sales jump on 'Cyber Monday'
US online retailers saw an annualised 15 per cent jump in sales on the Monday following the Thanksgiving weekend, according to early estimates, as aggressive bargains boosted traffic on the day the industry has dubbed 'Cyber Monday'
US auto union makes concessions
The main car workers' union said that it would suspend a contentious practice that allows so-called 'idled' car workers to collect virtually full pay and benefits without working
New Star agrees £240m rescue with banks
One of the UK's best known fund managers has agreed to a debt-for-equity swap deal that will leave a group of four banks, including HBOS, Lloyds TSB, HSBC and RBS, in control of the group
Iberia gives BA merger ultimatum
The chief executive of the Spanish carrier said it would be 'too complex' for BA to pursue deals with both it and Qantas of Australia
Merckle at risk of losing empire
German billionaire who lost large sums by betting on falling share prices may have to hand over control of large parts of his industrial empire to his banks.
Dassault in pledge over Thales chief role
Aircraft group will not put forward own executive should Ranque leave in wake of stake sale
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