Add Me - http://www.addme.com Evrsoft - http://www.evrsoft.com

3. SEO Software You can also use software to help you optimizeyour site. Where software will help you the most is to actuallyhelp you optimize your site for the keywords you are trying totarget. It's a waste of time to optimize your site if youhaven't optimized for the right keywords.

This is the software I use, and it's free. It works for both MACand PC, and it has some of the best documentation I've ever seenon search engine optimization because it's written for theaverage person. It also includes a basic search engineoptimization training course, a 50 page manual, and excellent,step by step directions for preparing your website for thesearch engines.

Web CEO - http://www.webceo.com

4. ROR Generator/Robots Text Generator A what?

ROR is similar to a robots.txt file in that it gives informationabout your site. The difference is that an ROR file is in XMLformat.

You can use this generator to create an ROR file for your site,and then paste a button to the main page of your website. Whenthe search engines spider your site, they'll spider this fileand have a better description of what your site is about.

I would also recommend that you create a robots.txt file becausethis will tell the search engines what not to spider on yoursite. If you own a members' area, or you sell anything, youdon't want the search engines spidering your download pages.

ROR Generator - http://www.rorweb.com/rorgenerator.php

Robots Text Generator -http://www.searchenginepromotionhelp.com/m/robots-text-creator/simple-robots-creator.php

5. Site Map A site map is not only a great tool for letting yourcustomers know where everything is located on your site, it canalso help you with the search engines.

By creating a site map, you will have an index of all the pageson your website. When the search engines spider your site,they'll find all of the pages. This will help you with yourrankings.

Creating a site map, especially if you have hundreds, or eventhousands of pages on your site, can be very time consuming.This generator will speed up the process.

Spider Map Creator -http://www.searchenginepromotionhelp.com/m/spider-map/creator.php

6. XML Site Generator Google is now offering webmasters a chanceto submit an XML site map.

An XML sitemap is a search engine friendly sitemap of your site.This isn't written for your visitors though. It's written forthe search engines so that they can find all of the pages onyour website.

Even if you include a sitemap on your site for your visitors, Iwould still recommend that you use an XML sitemap. This canspeed the process of getting your site indexed by Google. Thisis an easy way to make sure that all of your pages get indexed.

Creating a sitemap is easy. You can use the generator listedbelow. Once you've created your sitemap, submit it to Google.

XML Site Maps - http://www.xml-sitemaps.com/index.php

Submit your sitemap to Google -https://www.google.com/webmasters/sitemaps/login

7. Linking There's been a lot of talk about linking becauselinking is one of the most important strategies for getting highranking in the search engines.

The more links you have pointing back to your site, the higherthe page rank you will get, as well as creating a way for othersto find you. You can use this strategy to get referrals fromother sites, which is free traffic. It's targeted, and you arebeing recommended by another site.

Before building your linking strategy though, you should checkyour popularity. See who you are linked to first.

Link Popularity Checker -http://www.marketleap.com/siteindex/default.htm

Once you have checked your link popularity, begin by buildinglinks back to your site. Below are two sites that offerdirectories you can submit your site to.

Directory Manager -http://www.123promotion.co.uk/directorymanager/

Free directories that don't require a link back -http://www.directoriezsubmission.com/free-web-directories.htm

Linking can drive a lot of traffic to your site. The morebacklinks you have pointing back to your site, the more popularit will be. You'll also get a lot more traffic.

Before you start to market, complete your site. Optimize it forthe search engines, and use these tools to help you get higherrankings.

About the author:Jinger Jarrett will show you how to use the most effective"White Hat" search engine optimization strategies to buildtraffic and sales to your site. You can get her free ebook,"Search Engine Secrets", when you visit http://www.jingerjarrett.com/