Nippon Oil, Nippon Mining to merge
Japan's top refiner Nippon Oil Corp and sixth-ranked Nippon Mining Holdings said they are considering a merger to create the world's eighth-largest oil major to better compete amid sliding prices and slower demand
Another Goldman unit hit by decline
Goldman Sachs' plans to expand its wealth management operations have been dealt a potential setback by a dramatic decline in the value of another of its funds
Chinese group sues Vale Inco
A large Chinese battery manufacturer is suing two units of Vale, one of the world's largest mining companies, in a patent infringement case that highlights the growing number of Chinese companies using local courts to protect their interests
Harvard endowment loses $8bn in four months
The world's wealthiest university placed the decline at 22%, bringing the figure to $28.7bn and underscoring how higher education has been hard hit by the global financial crisis
Adobe slashes revenue forecast
The US software group lowers its outlook for the November quarter to $912-$915m and announces job cuts, the latest indication of how the crisis has hit the technology sector
Carlyle to cut 10% of staff as downturn bites
Private equity firm Carlyle is cutting 10 per cent of its staff in the latest indication that buy-out firms will not be immune to the meltdown in the markets
Fortress suspends Drawbridge redemptions
The listed private equity group has suspended redemptions at its flagship fund in order to maintain assets after investors sought to withdraw more than $3.5bn in funds
Vodafone to appeal against India tax ruling
The Mumbai High Court dismissed a landmark challenge by Vodafone against a $2bn tax case in a blow to the UK group and a potential setback for other companies looking to make major investments in India
EDF tries to scupper Buffett's energy bid
The French state-controlled utility launched a direct challenge to billionaire Warren Buffett with a $4.5bn bid for 50 per cent of the nuclear fleet owned by its US partner Constellation Energy
Discounts drive 15% sales jump on 'Cyber Monday'
US online retailers saw an annualised 15 per cent jump in sales on the Monday following the Thanksgiving weekend, according to early estimates, as aggressive bargains boosted traffic on the day the industry has dubbed 'Cyber Monday'
US auto union makes concessions
The main car workers' union said that it would suspend a contentious practice that allows so-called 'idled' car workers to collect virtually full pay and benefits without working
New Star agrees £240m rescue with banks
One of the UK's best known fund managers has agreed to a debt-for-equity swap deal that will leave a group of four banks, including HBOS, Lloyds TSB, HSBC and RBS, in control of the group
Iberia gives BA merger ultimatum
The chief executive of the Spanish carrier said it would be 'too complex' for BA to pursue deals with both it and Qantas of Australia
Merckle at risk of losing empire
German billionaire who lost large sums by betting on falling share prices may have to hand over control of large parts of his industrial empire to his banks.
Dassault in pledge over Thales chief role
Aircraft group will not put forward own executive should Ranque leave in wake of stake sale


yourself and improve your weak areas. If you find that you are weak in some area, begin to work on those area and brush up on them. Once you develop your skills and feel confident, you will be ready to embark on your internet marketing career.

You must be prepared fully, because as an internet marketing you will be called upon to help a number of varying clients. Your clients will vary from being completely "green" to seasoned veterans of their fields. You will have some that know almost nothing about business or the internet and are looking to you for everything. You will have to take them under your wing, so to speak. On the other hand, you may have clients who are essentially marketing gurus, but have no idea how to market on the internet. As an internet marketing consultant, it is your job to help all levels of client. So be prepared.

Perhaps you feel that your strengths are heavy towards just one area of expertise. You may then want to consider working as internet marketing within a that niche. You can specialize in fields like search engine optimization, email marketing, ezines, or even newsletters. Identify the niche you are strong in and make sure you are up to date on it. There are a number of areas where you can work in internet marketing if you do choose to go the way of niche expertise. To identify which niches are "hot" simply type in a typical question into your favorite search engine and see what comes up.

Becoming an internet marketing can be rewarding work. If you enjoy business, marketing, and the internet it may be a career direction you may want to take. All you need to do is take stock of your knowledge and skill, educate yourself, and be ready help all levels of customers. If you think you are more suited to one aspect, then you can always go the way of the niche consulting role. How you choose to function in your internet marketing role is really up to you.

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