Java consulting information
Author of 14 published books (5 on Java) offers remote consulting services for $30/hour when telecommuting and $60/hour when working on site. I specialize in Java server side development but I also use Python and Common Lisp in my work.
Free Java AI Web Book
This book is approximately 150 pages in length and covers a wide variety of artificial intelligence (AI) techniques implemented in Java.
Free Common Lisp Programming Web Book
This book is approximately 65 pages in length and serves as a tutorial for Common Lisp programming. The examples use CLisp.
Free Software Design Web Book
This book is a work in progress - so far, very incomplete.


that pertain to your industry. Find a twist on an idea that's proven successful and send it on to the program director. One of my client's class was rejected at The Learning Annex, but once we changed the title and created bullet points in the format of the catalog it got accepted at all the Learning Annex's nationwide--the very next day. It was the same information, just packaged differently to suit the marketplace.

3. Teach your class.

Once you've secured your class make sure it's information that's fascinating and fresh. Create interactive activities and encourage participation as people learn best when they're actually doing or speaking. Use examples from your own experience, readings, insights, professional and family life. The specifics are what make your subject pop. For example, in the first Learning Annex Class I taught called, *Get on the Fast-Track to Fame* about how to ramp up your publicity campaign quickly, I discussed the 4 Ps--Plan, Prepare, Practice, and Promote which are the foundation of a good publicity plan. For each P I gave an example of how I helped clients develop and implement a marketing plan, then get media placements (get interviewed in print and broadcast) that resulted in a dramatic increase in their business--including doubling and tripling book and product sales.

4. Promote your products and services seamlessly.

Just like when I media coach people I recommend that you have success stories that pertain to your topic and help you make a point interwoven with your facts and information. Lots of times people don't really understand what it is you do--or that you're available for consulting or coaching. By giving examples of how you've helped your clients and customers people automatically *get it*. At the end of the class if no one asks about your services say, *One of the questions people frequently ask is, how can they work with me one on one or with their team?* Then answer it so people know exactly how they can hire you and what their next steps are.

5. Secure testimonials.

Have participants fill out evaluations so you'll know what worked and what didn't. You'll quickly be able to improve your class and understand what matters most to your prospective clients. You'll also be able to see where you can assist them better through your consulting and coaching. You can also use those testimonials on your website and on the phone to get new clients. Happy customers and referrals are the best way to get business.

Copyright (c) 2006 by Susan Harrow. All rights reserved.

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