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Seo A-z - To It Yourself: By Domenic Macchione, Tue Dec 27th Search engine optimization is the process of achieving toprankings in the search engines for a website's most relevantsearch terms. The most relevant search terms are the phrasesthat people are most likely to type into a search engine whenlooking for what the website has to offer. These are the searchterms that it is essential to rank highly for, and these are thesearch terms that search engine optimization targets. The first step is to choose the most suitable search terms foryour site. Then allocate one or two of them to each suitablepage within the site. One search term per page is preferable,but two per page is not so bad. Sometimes it is useful to splita large page, that covers several closely related topics orseveral aspects of a topic, into two or more smaller pages sothat a different
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search term can be targeted on each of them.Matching search terms to a page's content is essential. Organizeyour navigation according to the importance of your keywordphrases. If you break your site into many pages, link to themost important pages from every page of your site, and link tothe other pages from section header pages and the site map.Establish your site by submitting to the major directories, TheOpen Directory and the Yahoo! Directory, then build your linkpopularity by submitting to web directories and search engines,and requesting links from related websites. Be patient. A searchengine optimization project can take time. Search Engineoptimization requires several steps. You can go towww.seoa-z.com to learn more. About the author:Domenic is co-founder of Rebel Networks. Rebel Networks is aleading provider of outsourced Internet infrastructure andrelated managed web solutions. Rebel Networks services includethe provision of managed dedicated servers, unmanagedcollocation services, domain names services, & shared webhosting solutions. All backed by a 100% SLA visitwww.rebelnetworks.com (Article continued below)
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