i.e. promote a benefit of rather than just the name of the product or service. Try participating in a banner exchange program such as LinkExchange that connects your home business web site to other company sites that have similar customer bases.
Affiliate programs offer an excellent opportunity to promote your home business web site. Affiliate businesses post links to your web page on their sites. You pay them a commission or set fee based on the amount of traffic sent to your web site. Pay arrangements vary and can be based on the number of people who visit your site or the number of customers who purchase your product.
Bloggin' It
Bloggers are the hot new information medium. Getting them to write about your home business web site is an excellent way to gain exposure to potential customers.
Technorati Blog Directory provides a listing of blogs by industry. Do your research here to determine which blogs might be interested in writing about your business. Send a short, personal email to a few blog writers describing your web site and asking the blogger to write about it. Offer the writer something in return, for example, free product or a link back to his blog on your web site.
Off-line Ads
Cruising Down the Highway
Your car is a moving billboard for a home business web site. Window decals and bumper stickers are inexpensive ways to get the word out about your web site. Spend a few extra dollars for a personalized license plate with your web address.
Old Media Standby
Regardless of what the bloggers say, people still read the printed page. Run ads in the classifieds of large and small papers, trade magazines, and free weeklies. Your choice of print media will depend on the product or service offered and whether you do business locally or nationwide.
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