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customer will receive a free beginner's course on how to use Microsoft Word. Then, include your Microsoft courseware with each purchase. If shipping products, package it neatly with the product. If selling in-store, make sure your employees know to give the bonus courseware with each purchase.
If you sell Macintosh computers, provide free Macintosh manuals with the computer. Those customers who are brand new to Macintosh computers will appreciate this tremendously!
Package your Computer Courseware for Long-Term Use
When you print the courseware manual, put the pages in a nice binder with your company logo, store location, phone number, and website address. Also include a "welcome" letter explaining briefly what the customer will learn in the course. Customers are more likely to keep the manual if it is packaged this way. If you hand them a lot of papers that have been stapled or bound together, these are likely to end up in the trash!
Another idea is to include a sales presentation at the beginning or conclusion of the courseware manual to try and up-sale customers on a new product or service. You're already providing something free that's of value, so why not make an offer while the customer is reading your materials?
If you operate an online business with an e-zine or newsletter, offer free computer courseware with every subscription. It may seem like a lot to give someone who's signing up for a free newsletter, but the rewards can be great. The long-term value of a newsletter subscriber base can be monumental!
As you can see, computer courseware can add great value to your products and services, and it's usually very easy and affordable to get started. All you have to do is order rights to the courseware, print your training manuals, and package them for distribution. Then, let the computer courseware materials do the rest!
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