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10 Killer Lead Generation Ideas
By Bob Corcoran
Picture in your mind a bucket—but not an ordinary bucket. Think of this bucket as one you must keep full—full of leads so that your real estate business doesn't dry up.
The good news: directly above this bucket are 10 faucets. We can call them "lead faucets." The bad news: many Realtors don't use them.
That's unfortunate, because each lead faucet has powerful potential. And just a little tinkering can mean a steady gush of leads that will keep your bucket filled to the brim.
Let's look at these 10 'faucets' and how to create a fire hose-strength flow.
1. Past clients—Vital because their referrals come with an implied endorsement of your services. Put past clients into two categories: A – Those who've given you referrals, and B – Those who haven't given you referrals. Set a reminder system to stay in touch with each regularly with cards, calls, small gifts, etc.
2. Internet—A must if you plan to stay in business. Put your focus on responding to the site visitors. Can you respond in 15 minutes? If not, fix it so you can.
3. Interactive Voice Response (IVR)—The hotline numbers buyers can call to learn about properties. Again, ignore technology at your peril. (Incidentally, I have a client who landed 11,298 calls from his hotline number in 2005. His secret? An irresistible call to action.)
4. Sphere of Influence (SOI)—The more you think about your SOI (basically your family, friends
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Allan Cook, chief executive of Cobham, the UK aerospace and defence company, on the impact of government budgetary pressures and why the financial crisis may help solve a skills shortageFlexible working saves jobs and trims fatThe final part of a series on managing in a downturn looks at new work practicesSalesmen sitting prettyAfter selling their first venture, two friends are putting the 'up' into upholstery onlineDirect line to Japanese growthAfter four years, Acrodea's software runs on almost every new mobile in the countryIdentity revealed in the palm of one handBiometric systems are preventing both accidents and impostersOn the playing fields of BangkokMany British private schools are opening overseas offshootsLunches that make for better afternoonsFrom photography to sheep shearing, using meal breaks well can bring benefits
and acquaintances) the larger it gets. That "acquaintances" category, for example, should include everyone you've met. Think how you interact with those you meet casually—develop the effective 10-second "elevator" speech for them. 5. Signs—Revisit your signs. How can you make them more effective with more eye-catching color and contrast? Do they include an IVR hotline number? 6. Direct mail—It can be expensive, so find out what's already being sent in the area you're considering. The two keys here are differentiation—will your mailer stand out and will the offer and the call to action actually produce desired results? 7. Broadcast radio and TV ads—Yes, some may be too expensive. But don't rule it out completely. Both radio and TV have massive reach and there are deals out there. The key is, if you do go with these mediums, use them regularly. Frequency beats reach—so don't buy for just a one-shot deal. 8. Print ads—Give them a fresh and thorough inspection. What's keeping them from really grabbing your target audience by the collar? Often, they lack contrast and that prevents them from being noticed in the first place. Don't forget to add muscle to your call to action. 9. Prospecting—Absolutely essential. It's one of just four real dollar-producing activities a Realtor can do. The trick is to schedule time everyday to do it—usually in the morning because it's the most controllable time of the day. 10. Networking—Choose where you network carefully. There are literally thousands and thousands of groups out there. Be strategic by examining what potential business they bring to the table. Article Source: http://www.articleblender.com Bob Corcoran is a nationally recognized speaker who is the founder of Corcoran Consulting, an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems.www.CorcoranCoaching.com 800-957-8353 Info@CorcoranCoaching.com
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UAW agrees to contract concessions
The United Auto Workers will allow the Detroit Three to delay payments into a health-care trust and suspend a jobs bank for laid-off workers as ways to bolster the automakers’ pleas for a $34 billion bailout, according to media reports.
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St. Charles County incubators gain new tenants
Firefighter and paramedic Donna Weiss and her business partner, Toni Milan, plan to operate the first business in St. Charles County that offers EMT certification.
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Huttig delisted from NYSE
Huttig Building Products Inc. no longer complies with the New York Stock Exchanges listing requirements, according to a regulatory filing.
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Three indicted in investment scam
Three St. Louis-area men were indicted for a scheme to solicit investors for a waste disposal business, U.S. Attorney Catherine Hanaway said Wednesday.
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Region?s business conditions continue to ?weaken?
Business conditions in the region “have continued to weaken,” according to the St. Louis Federal Reserve’s Beige Book report released Wednesday.
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Report: St. Louis home prices fall 3%
The average home price in St. Louis fell to $140,000 in the third quarter, down 3 percent from $144,300 in the same quarter last year, a new study shows. (IHS) (NCC)
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Shareholders sue KV Pharmaceutical
Shareholders filed a lawsuit against KV Pharmaceutical Co., alleging that KV misled them about the company’s compliance with federal regulations concerning the manufacture and marketing of generic drug products as well as the company’s current and future financial prospects. (KV)
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Bally again files for bankruptcy
Bally Total Fitness Corp. filed for Chapter 11 bankruptcy protection for the second time in as many years, the fitness club chain said Wednesday.
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Anthem, employees give $1.5M to nonprofits
Anthem Blue Cross and Blue Shield in Missouri said Wednesday its associates have pledged close to $1 million to support more than 900 nonprofits in 2009 as part of the company’s annual giving campaign. (WLP)
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Andria?s to open restaurant in Chesterfield
Andria’s Steak House, the Metro East restaurant and originator of Andria’s Steak Sauce, plans to open a new restaurant in Chesterfield, Mo., this month.
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