The answer starts with a different question. Is AdSense a product your customers will find of value? If your answer is “yes” then AdSense is potentially good for your small home based business. Like every product you offer, it must be weighted against your other products, evaluated in light of your competition and have a sales strategy.

This probably makes the whole idea of integrating AdSense into your web site sound too complicated. You could certainly sign up for a Google AdSense account, add some code and hope for the best.

Maybe your web page content will attract targeted ads for people to click on or maybe not. You could be sending your target market visitors to your competitor’s site or just providing links on subjects you don’t specifically address with one of your other products.

If AdSense is a product, your goal should be to understand how the product creates revenue and what your net profit could be under different scenarios. There is a certain amount of time and effort required to integrate and maintain AdSense on your web site. If you’re losing some traffic for your other products will the “click” income make up for it?

AdSense is a relatively simple product but it must be viewed in the context of your general business plan and the specifics of your marketing plan. If AdSense is good for your small business you’ll find the answer in your small business plan.

Don Osborne authors The Profit Puzzle course to help you plan, finance, start up, run, grow, sell your small home based business ideas. The web site’s small home based business directories link articles, books, courses, products, services, web sites, blogs, and software covering objectives, management, finance, personnel, marketing, operations, production and resources. For your Free 32 Ways to Maximize Your Profits Check List click on: http://www.profitpuzzle.com

When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you need to move to the next level to maximize revenues.

When it comes to Adsense optimization, most will talk about different ad sizes and colors. These can make a difference, but the biggest and best enhancement has everything to do with placement.

Assume you are reading the sports page or some other part of the paper one morning. The page is full of images, text and advertisements. What do you see? Typically, you first read the headlines and look at the images. After that, you either read a story of interest or turn the page.

You will note that I didn’t mention looking at advertisements. This is because you will have developed a filter over time that causes you to ignore the ads on the pages. In practical terms, this is the equivalent of Pavlov’s dogs, but backwards. You know the ads are in certain areas and you just tend to avoid them naturally so you can focus on why your team is losing, you stock bombed or the latest scandal. This concept applies to the web as well.

People inherently avoid advertisements on web pages including Adsense ads. The number one Adsense improvement you can make is to move your ads. Should you place your ads at the top? The bottom? The side columns? The answer to all of these questions is absolutely not. Here comes the secret [drum roll].

The best location for your ads is in the middle of the page. For most sites, this means between the paragraphs of text on a page. Few sites take this approach, so readers are not conditioned to skip over the ads. Since Adsense ads track with the keywords on the page, this position is a gold mine because the ads are read by the visitor as the naturally move down the page. If they naturally read it, a higher percentage of them will click through and that is good news for your revenues.

There are a lot of tips on how to generate more revenue with Adsense. When you cut through the riff raff, however, the placement of your ads is everything. Try it and see.

Halstatt Pires is with MarketingTitan.com - providing internet marketing services.

There are many ways to make extra money on the Internet but none I feel are as simple and automatic as Google’s Adsense program

If you’re not familiar with it, here is a quick break down of how it works. Website owners, who are looking to monetize their traffic, sign up for the Adsense program. They get paid a portion of the money Google’s receives from it’s advertisers each time someone clicks an ad on your site.

Place a bit of code on your Website pages where the Adsense ads are to appear and presto start collecting money from the traffic that clicks on your ads. Now that you know how Adsense works let’s talk about a formula to success that could change your life. It is.

Traffic + Adsense = Money

As simple as this formula sounds, each element has a direct impact on how much money you’ll make. Starting with traffic. It is probably the most important element of all.

Without traffic to your site, no one is going to click your ads I know what you’re thinking, “If I knew how to generate traffic I wouldn’t need…” There’s an old saying “it takes money to make money”. Well in our case it takes traffic to make money.

4 Proven Methods To Drive Traffic To Your Website!

Need Traffic? Try these free or low cost traffic-generating tips. Some are easy to implement while others take a little more effort on your part.

1. Use a signature file. In every email you send include a link to your website at the bottom where you sign your name.
2. Visit and participate in forums related to your website. This not only delivers targeted traffic to your site but also produces important one-way back links to your site. These back links help boost your search engine rankings.
3. Writing Articles Write or have someone else write articles related to your website. Then submit them to article directories. Theses articles will also include a link to your website. This is an often overlooked but very good way to generate traffic.
4. Capturing Email Addresses This is by far the most effective and lucrative way to generate traffic to your site. The direct result is the increase in the amount of Adsense money you earn. This does take some effort on your part but believe me it will definitely be worth it. The first thing you need to do is sign up with an auto responder service like Aweber. They will handle all of the administrative and technical aspects of capturing your visitors email addresses. They will also deliver via email your articles or other content you provide. After you get a few sign ups and some articles written, send an email to your subscribers with a short description of what your article is about. Include a link to the web page where the full article is located. Of course you’ll have a few strategically placed Adsense ads there just waiting to make you money.

Warning Checking Your Adsense Stats Is Addictive!

Yes it is true! At first you’ll check to see If you made any money. Then you’ll check to see how much money you made. I bet you’ll check your Adsense earnings 5-10 times a day. I have to admit I still check my account a couple times a day too! What I want to teach you is not to see if, or how much Adsense money your have made, but how to maximize the earnings from the traffic you have. This is where the Adsense element of our life changing formula comes into play.

Does Your Adsense Pot Of Gold Have A Hole In It?

Without knowing it, you could be loosing a tremendous amount of Adsense money. Have you ever heard the principle of “never leaving money on the negotiating table”? It refers to a negotiator who has failed to extract all of the money due him even though it was clearly there for the taking. There is nothing worse that hearing, “now that you signed the contract we were really willing to pay you more”

This principle hold true with Adsense too! You’re not going to extract all the money available to you, by simply putting Adsense ads on your site and forgetting about them. The money is there you just have to do every thing you can to extract it. So in order get the most amount of money you can from Adsense you need to know which ad formats and placements produce the best click through rate. There are approximately 11 ad formats and an unlimited number of colors combinations to choose from.

In general it is best to blend in the ads using you existing colors and layout of your website. It your ads look like ads people won’t want to click on them. I’ve had good success using the 336 x 280 large rectangle ad and wrapping my content around it.

Tracking my ads is something I wish I had learned early on. It wasn’t until I purchase some Adsense courses and starting following a few forums did I realize just how important it is

I recommend getting some sort of Adsense tracking software. Google provides tracking data but in order to take your earnings to the next level you need more information than they provide.

Money: The 3rd element of our Life Changing Formula

With Adsense your earning potential is only limited by the amount of traffic you receive and your click through rate. But there is one more way to make more Adsense money. You must optimize your content and articles around high paying keywords. It will take some research on your part but it could make the difference between getting a dollar per click or just a few cents per click.

Here is what I mean Google uses smart technology to make sure that ads are targeted to the subject matter of your site. Say your site is about Burglar Alarms. Advertisers may pay approximately 2.99 per click to Google to advertise under the keyword phrase burglar alarm

But if they wanted to advertise using the keyword phrase home security systems they pay approximately $5 per click to Google. Now both of these keyword phrases are commonly understood to mean the same thing. It only makes sense that your share of the revenue would be higher if you targeted the keyword phrase home security systems rather than burglar alarms in your website content.

Because Google is so secret about their methods in determining bid prices and payouts, this example is not meant to be 100 percent accurate. It does show however that the keyword phrases you target have a direct impact on the amount of Adsense money you earn.

In the beginning of this article I gave you a formula that could change your life.
I’ve given you practical traffic generating tips and ways to maximize your earnings.
Now I want to leave you with a few thoughts to tie it all together

You can make decent money adding Adsense to a single site. But why stop there. Why not build 20 or more sites. What if each one of your sites averaged a conservative 3 dollars a day. That’s $600 extra dollars a month. I don’t know about you but that kind of money is life changing to most people. Even more gratifying is helping change the life of someone else.

Whether you’re new to Adsense or have been at it a while you can always learn more. As a matter of fact I’ve learned quite a bit from a very successful marketer who makes more than $19,000 a month from his Adsense sites. He has an Adsense course called Michael Cheney’s Adsense Videos. It’s like looking of his shoulder while he reveals the exact methods he uses.

In the end it still boils down to Traffic + Adsense = Money!

Arthur Wright is a full time affiliate marketer and Adsense specialist
Resources:
Michael Cheney’s Adsense
Videos

Now even though I’ve dedicated this blog to Google Adsense I think I should give everybody a chance. So I’ve decided to compile a list and description of the next best advertising programs out to help you fully monetize your websites:

Clicksor:

This service is copy of google adsense in almost every way it offers Cost Per Visit, Cost Per Click / Pay per Click and Cost Per Thousand Impression metrics. It supports both publishers and advertisers and also offers targeted ads.

AdBrite:

Adbrite tries a totally new way to advertise products. It let’s publishers compete for ad space on advertisers’ websites. This means the publishers will come at you with offers the one with the most wins. The advantage is that if your website’s worth it you stand to make mega cash. The disadvantage is the fact that publishers may choose to ignore your website leaving you with nothing.

AllFeeds:

AllFeeds has a lot of services covering a wide range of advertising, heck it even has a way to inter grate their into Google Adsense but they only replace public service ads. It has: Contextual ads, Popaway ads, Text Links, Search Boxes, DHTML Popaways, and your own Free Web Site Portal. The advantage is clear it has the most options of any advertising program I know. The is that not many people use it and tends to dull and take years to get anything done.

Chitika:

Chitika offers a wide range of products that can be accessed used their eMiniMalls as they call them. The advantages are the fact that it adapts to which products your users tend to get interested in the most. Of course the big disadvantage is the fact that not each site will have a product relating to it. And the fact that the user has to purchase said product in order for you to get paid.

Kanoodle:

Kanoodle has a lot of innovate ideas in ad publishing. Including a new thing called BrightAds Cookies which you use a code to drop cookies on a user’s browser cache, so when a user visits another site in the Kanoodle network, they can show them ads that will appeal to them. And you get a portion of the clicks on those. They also employ the intrusive pop-under which basically appears from the bottom of your page and load into windows themselves. Users hate these since there few ways to block them and interfere with their browsing. The advantages are these new systems and the disadvantages is your users won’t be happy.

Now I know there are way more programs out there but to me these are the ones that make it to the top. Even though yahoo’s new publisher program seems to be raising a lot of voices it’s still in beta and the finished product could be far from whats expected.

Thank You

After years of experience as webmaster I decided to help my fellow webmasters by writing everything I’ve learned starting with google adsense. From Google Adsense Tricks and Tips!

I know what you’re thinking. Oh, no, one more person that’s going to tell me where to put my Google AdSense ads or what color they should be. You’re only partly right. I AM going to do a quick recap of the most recommended - and proven - ways to bring more money into your business through Google AdSense. Then I’m going to tell you how to use that money - and what you learn from earning it - to help shape your business to profit even more.

The Top Three ‘Increase your AdSense profits’ Tips:

1. Target higher paying keywords.

2. Increase your click-through rate.

3. Increase your site traffic.

There are three factors that determine your AdSense profits - how much each click pays off, what percentage of your site visitors click through on those ads and how many people visit your site. Increase any one of the three and you increase your AdSense profits, Increase all three at the same time and your AdSense business will really take off.

The Basic Business Premise That Everyone Forgets

Skim through any webmaster forum with a discussion on maximizing your profits through AdSense and you’ll see a common theme - where can I get it for free? Everyone wants free tools that will help their site outperform all others and start pouring AdSense money into their coffers. What they’re all forgetting is one of the basic premises that every business student learns:

Put the profits back into the business.

Let’s go back to the top three ways to increase your AdSense profits and see how you can use your AdSense money to bring in more AdSense money.

1. Target higher paying keywords.

Google doesn’t make it easy to find out how much you’re making on specific keywords. In order to figure that out, you’ll need to be watching your own analytics and running cross checks. Which ads are getting clicked on your pages? What keywords are pulling in those ads? What differences do you see when you fine tune your content?

Invest in a good ad tracker to help you keep a handle on which ads are doing well from your site - and then optimize your site for the keywords that pull those ads in. Since Google allows you to use AdSense on multiple sites, use what you learn to develop other sites that capitalize on those higher paying words.

2. Increase the click through rate.

One way to increase the click through rate is to work on delivering the right traffic to your site. This may mean investing in a little advertising of your own. Research your site analytics to follow site visitors from the referring link all the way through where they leave your site and watch for trends, then target your own advertising to capitalize on those trends by placing ads on sites that send you traffic that clicks through.

3. Increase your site traffic.

Obviously, the more people that visit your pages, the more chance there is that some of them will click through on some of the AdSense ads on your pages. You can buy traffic - but that’s seldom the best solution. Instead, invest in a strategic combination of advertising your site on relevant sites and providing excellent content to keep visitors coming back to your site.

[1] A Complete Google AdSense Guide

[2] $10K Worth of Resell Rights Products Giveaway

[3] Free Classified Ads for Subscribers.

Once you have decided to take your marketing campaign to Google’s AdSense pay per click program, you agree to a number of rules including:

• No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.

• No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.

• When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about.

• Your TITLE and ALT tags should be precise and descriptive.

• You need a site map to help users find what they are looking for if your menu doesn’t.

• No hidden text.

• No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it’s best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you’ve made and that it won’t happen again.

Your competitors might have a plan that could get you banned. It’s called “click bombing” and it’s against Google’s policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for “invalid clicks”.

Finding out about this strength in Google’s search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you’ve been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type “Re-inclusion Request” in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you’ll stop advertising with them or list how long you’ve been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don’t get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.

[1] A Complete Google AdSense Guide

[2] $10K Worth of Resell Rights Products Giveaway

[3] Free Classified Ads for Subscribers.

Google Adsense is quickly becoming one of the top ways of earning an income on the Internet. For those who are unfamiliar with it, Google Adsense is a program run by Google which allows you to place relevant ads on your web site. Whenever someone clicks on those ads, you get paid. And paid very well.

Advertisers pay Google a fee to have their own ads shown on web sites that are related to what they are advertising. Depending on what the category is, the fee could be somewhere around a few dollars per click. Google will not admit this publicly, but it has been widely believed that with Adsene, Google will pay you around 50% for each and every click. This sometimes ends up being $1.00+!

The ads are usually very inviting to web site visitors so you will definitely get plenty of clicks. Google does have some pretty strict rules about Adsense, however. You want to make sure you abide by them or they will deactivate your account.

There is a web site that has thousands of pre-made web sites for you to download that are optimized for Google Adsense and making money. They update themselves automatically and follow all of Google’s terms. There is really no limit with the amount of money you will be able to make from these pre-made sites. Be sure to check out the pre-made web sites. They pay for themselves many, many times over again! http://adsense.tonsofcash.net

Kurt Lambert is a college student who currently makes $1,000/month. Be sure to check out his web site at http://adsense.tonsofcash.net.