Jawa settles lawsuit with VerizonJawa and founder Jason Hope have settled a lawsuit with Verizon Wireless regarding claims the premium texting service company was violating the carrier?s terms for businesses.
The settlement, which was entered into files of U.S. District Court of Arizona at the end of April, would block Jawa or Hope from offering premium texts without written permission from Verizon, and they cannot do so for at least six months, according to the consent decree filed with the court.
Verizon officials said they...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/AeymF0e2lsY" height="1" width="1"/>Suntech, First Solar weigh in on tariff rulingArizona has two of the biggest names in global solar module production separated by about 50 miles, but both First Solar Inc. and Suntech Power Holdings Co. Ltd. have a huge stake in new tariffs levied against Chinese modules coming to the U.S.
When the U.S. Commerce Department came down with at least 31 percent tariffs on Chinese companies? modules earlier Thursday, the whole solar industry was talking.
Tempe-based First Solar (Nasdaq: FSLR) has tried to stay above the fray for months. It has...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/crGkQ0n7o6I" height="1" width="1"/>Arizona Technology Council tabs new board members<img src='http://assets.bizjournals.com/phoenix/print-edition/Vermillion_Chuck*100.JPG?v=1'>The Arizona Technology Council has chosen nine new board members and named Roger Vogel as its new vice chairman.
The organization, which represents a wide swath of technology companies in the state, chooses its board members each year. The board?s chairman, OneNeck IT Services CEO Chuck Vermillion, will remain as the board?s leader.
New board members are:
Chad Eckes, chief information officer, Cancer Treatment Centers of AmericaClark Peterson, CEO, TelesphereJeff Unruh, managing director,...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=8dsimFcBxxo:nJG79brF0sQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=8dsimFcBxxo:nJG79brF0sQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=8dsimFcBxxo:nJG79brF0sQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=8dsimFcBxxo:nJG79brF0sQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=8dsimFcBxxo:nJG79brF0sQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=8dsimFcBxxo:nJG79brF0sQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/8dsimFcBxxo" height="1" width="1"/>Mitchell narrowly tops Monti in Tempe mayoral race<img src='http://assets.bizjournals.com/phoenix/news/Mitchell%20mark*100.jpg?v=1'>Mark Mitchell has overtaken restaurant executive Michael Monti in their contentious and tight Tempe mayor?s race.
Monti previously held a narrow lead on Mitchell, a Tempe City Councilman and son of former Tempe mayor Harry Mitchell. But the count released this afternoon gives Mitchell a 139-vote win over Monti.
Mitchell has 11,351 votes versus 11,212 for Monti, according to the final tally. Monti held a 222-vote lead over Mitchell when the polls closed Tuesday, but some provisional and early...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/vIwNw52-pPM" height="1" width="1"/>Social Madness nominations are in, now what?<img src='http://assets.bizjournals.com/phoenix/blog/socialmadness/SocialMadness_logo*100.jpg?v=1'>Nominations have closed for Social Madness presented by Capital One Spark Business, and the Phoenix Business Journal raked in about 150 of them. Now, the fun can begin.
For those companies concerned about not hearing an update about the social media competition, fear not! American City Business Journals, our parent company, currently is in the process of reviewing, vetting and approving nominations.
Nominated companies will be notified of their approval before the next phase of the competition...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/qTs3xT5WbSU" height="1" width="1"/>Greg Jamison, NHL move ahead with Phoenix Coyotes sale, but no Glendale vote imminent<img src='http://assets.bizjournals.com/phoenix/blog/business/Jamison,%20greg_sharks*100.jpg?v=1'>Greg Jamison is taking more steps toward buying the Phoenix Coyotes from the National Hockey League, but there is no action yet scheduled by the Glendale City Council on its portion of the deal.
Jamison is slated to sign preliminary sales documents and terms with the NHL later today or Friday. The NHL has owned the Coyotes since buying the team out of Chapter 11 bankruptcy for $140 million in 2009.
The NHL, Jamison and Glendale are trying to finalize a sale of the team to keep it playing in the...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=tCMGeoAj8eM:dbhZW8KFtNs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=tCMGeoAj8eM:dbhZW8KFtNs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=tCMGeoAj8eM:dbhZW8KFtNs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=tCMGeoAj8eM:dbhZW8KFtNs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=tCMGeoAj8eM:dbhZW8KFtNs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=tCMGeoAj8eM:dbhZW8KFtNs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/tCMGeoAj8eM" height="1" width="1"/>Arizona college coaches don't approach 'Coach K' kind of pay<img src='http://assets.bizjournals.com/triangle/images/Coach%20Mike%20Krzyzewski*100.jpg?v=4'>Major college coaches in Arizona make only a fraction of what Duke University basketball coach Mike Krzyzewski makes, but they still bring home a hefty salary.
Tax documents filed by Duke, an affluent, private university in North Carolina, shows that ?Coach K? earned $7.2 million in 2010, including a $3.7 million bonus for winning the NCAA title. That makes Krzyzewski one of the highest paid coaches in college sports.
The basketball and football coaches at Arizona State University and the University...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/_sdAAZ2RwtM" height="1" width="1"/>Dave Krietor retiring from city of Phoenix post<img src='http://assets.bizjournals.com/phoenix/news/page41_Krietor_David*100.jpg?v=1'>Phoenix city hall veteran Dave Krietor is retiring from city government after 22 years and taking a position with Scottsdale ambulance company Rural/Metro Corp.
Krietor is currently deputy city manager and oversees Phoenix Sky Harbor International Airport as well as the city?s fire, planning and economic development departments. He will join Rural/Metro as vice president of government affairs.
"We are very excited to welcome him to our team and highly confident that his long and successful career...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/x6yO1G3NG9o" height="1" width="1"/>Class action deal could bring $39M for Arizona mental health servicesAfter decades of deliberation, Arizona Governor Jan Brewer signed a two-year agreement today with plaintiffs on the Arnold vs. Sarn class action suit, which outlines reforms and allocates $39 million in funding to community-based mental health services, pending court approval.
The class action lawsuit was initiated in 1981 when a group sought judgment against the Arizona Department of Heath Services, the Arizona state hospital and Maricopa County Board of Supervisors. The plaintiffs claimed that...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/zJUO7h5IsYk" height="1" width="1"/>Solar tariffs on Chinese panels will affect Arizona industry<img src='http://assets.bizjournals.com/phoenix/news/first%20solar%20calilf*100.jpg?v=1'>Arizona?s solar industry may face higher prices for panels, as the U.S. Commerce Department has placed a 31 percent tariff on panels imported from China.
It could go as high as 250 percent.
The decision, announced Thursday, was undertaken after SolarWorld Industries America Inc. protested what it believed were Chinese-backed companies dumping panels in the U.S. to drive down prices.
The case has been working through the Commerce Department and the International Trade Administration for months....<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/IOj99d1dtqc" height="1" width="1"/>
Better Copy" versus "Offers Monthly for Marketers" and "Mastering the Offer as an ROI Generator."
As a title, "The Copywriting Tip Sheet" is weak because:
A. It's too general (remember, "specifics" sell,
generalities do not), and...
B. The tagline, "Tons of Tips for Writing Better Copy" reveals the writer's desire to PROVE his or her ability, rather than offering something the reader can use
How is the second title better...in fact, far superior and destined to be more successful at signing up subscribers? It is better in these crucial ways:
A. "Offers Monthly for Marketers" lets the reader know that this ezine focuses on something specific (offers)...
B. It lets the subscriber know that this is an ezine for them (marketers)...
C. And the tagline lets them know that the content is
not an overt "sell job" focusing on what the copywriter knows, but hard-hitting content about offers that the subscriber can actually use, therefore providing an incentive for the potential client (marketer) to sign up and actually read the newsletter every time a new issue is published.
When can you ignore Point #1? When you've reached the status of copywriting gurus like Bob Bly.
Bob is so well known and highly regarded in the direct response and copywriting marketplaces that his name alone (e.g., Bob Bly's Direct Response Letter), can attract readership.
So to wrap up this rather lengthy point, suffice it to say that specifics sell and generalities don't...and that the ezine with a specific focus will gain and retain more subscribers.
Point #2:
In each issue, stick to one subject and cover it to a
depth that you can honestly say you've produced valuable content.
If you have enough experience with your subject matter, you can "pull content from your head" and create a worthy newsletter in about two or three hours.
If not, be willing to do a little research to offer your reader something of true value. (This shouldn't be a burden since in this business, you must always keep increasing your knowledge). Once written and published, you'll be surprised at the many other ways your efforts will pay off.
Point #3:
Create a very strong title.
Point #1 discussed the mistake of creating a general
rather than specific ezine title.
Assuming you've decided on your newsletter's area of
expertise, it's now time to build a title with strong
elements...elements that will select your audience,
reveal your positioning, and offer a benefit.
Although my own newsletter title targets freelancers
rather than marketing directors, its structure allows me to use it as an example.
Here's how I arrived at the title, "Freelancer's
Business Bulletin"...
First, I wanted to select my "niche audience," which is accomplished with the word "Freelancer's"; second, I want them to know that this is about business-building, so I included the word "Business" to differentiate my ezine from the many that address the craft of copy-writing; and third, I wanted to impart a sense of urgent timeliness, thus the use of "Bulletin" over other possibilities such as "ezine," "digest," "tips," or "news" (which shouldn't be used unless you really are presenting news).
Thus the "Freelancer's Business Bulletin," by its title alone, attracts freelancers (my niche/target market) who are interested in building their business (my Unique Selling Proposition) who want relevant business-building information they can use right now (benefit to them).
Use this simple formula as a starting place, or an
"ending place" for creating a powerful newsletter title.
Point #4:
Cut the fat.
One of the big giveaways of the novice writer is "loose" copy. Over the years it gets easier and easier to write succinct, to-the-point copy that conveys strong ideas in the least amount of words.
But no matter how long you've been writing, there's always call for some editing. Copy that's tightly written, to the extent that sentences and paragraphs are rewritten if need be, respects the reader's time and is a pleasure to read.
If your readers look forward to receiving your news-
letters, they'll open and read them. Anything else, of
course, is pointless.
Article Source: http://www.article-outlet.com/
