Brandywine sells Oakland towers for $412 million to CIM GroupAn affiliate of the real estate fund manager CIM Group has agreed to pay $412.5 million for five Oakland high-rise office properties owned by Brandywine Realty Trust totaling 1.7 million square feet. (BDN)
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Don't let them forget about you. Offer them incentives to return, such as a discount on certain products or on a certain volume of certain services bought or if they send a new client your way.
How do you keep each one of your customers up to date with all your new offers, especially when you have a new product you're excited about? You start a newsletter! With a newsletter that is as classy as your business, created with a logo and design that is reminiscent of your website, you can reach out to your mailing list and even contact other email addresses that you've culled through your website via emailed questions or email capturing software.
A few things to remember:
* Keep it short and sweet. No one wants to read a novel when they open an email. Say what you have to say in as few words as possible with minimal graphics and vivid words that capture the imagination.
* For all offers, add a time clock. This means that when you tell them that you're offering them a buy one, get one deal, let them know that they have only a certain amount of time to cash in on the deal or else it will be gone!
* Always offer a way out. At the bottom of every newsletter that you send, give instructions on how they can stop receiving the newsletters if they'd like to be taken off the mailing list. Be respectful of these requests and fulfill them post haste.
* In the same vein, don't send out newsletters too often. A newsletter every week for most businesses is too often. Once a month is just about right. Some even choose bi-monthly depending on the type of service or product you offer. If you offer products that are perishable or renewable in a short amount of time, then you may choose to up your newsletter offers a little bit. Customers will be looking to purchase more of your product. If you offer a service or a product that has an indefinite shelf life, then most likely a customer who purchased from you the week before won't be interested in hearing from you just yet.
Whether you send out a newsletter once a month or once a year, making sure that you keep in touch with those who express interest in your domain and what your business has to offer is key to turning the Internet into a profit-making machine.
Holden, Greg. Starting an Online Business for Dummies, 2nd Edition. IDG Worldwide Books, Inc. Foster City, CA: 2000. p.231-34.
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