The New Customers Are In Town
Today's customers are increasingly demanding, in Asia as elsewhere in the world. Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to. Today's customers want performance, and they want it now!
Bridge Story - A Tale of Two Dragon Cities
For first time visitors to China, one of the most stunning entry points is Shanghai. The view from the mouth of the Yangze River, which looks out over Shanghai and other cities, reveals an incredible urban and industrial panorama, clearly one of the most rapidly developing areas among all the cities of the world. And yet . . . The Chinese have described themselves as "A plate of scattered sand grains" that would never join or unite with each other. Piset, in his latest Awakening Dragon column, tells the story of Two Bridges to illustrate just some of the underlying dynamics of China's explosive economic growth.
Barrel of Monkeys, 2004 Edition: Notes on Philippine Elections
Well, it's election time in the Republic of the Philippines, and that means the monkeys are rolling around in those political barrels, having as much fun as they can while laughing their heads off at the strange goings-on that characterize a democratic process loosely based on the American model but that de facto looks more like a Fellini movie crossed with a Tom and Jerry cartoon - column includes a useful election-year glossary!
Globalization Circa 2003: Random Reflections
The word 'globalization' seems to have evolved into a cliche and handy dandy fighting word for ideologues. The alternative (and often conflicting) definitions and interpretations are enough to make you dizzy.
Oldsmobile: The final parking lot
Why General Motors dropped the Oldsmobile. The four brand paradoxes GM had to face - the name, the product, image re-positioning, and the consumer - all added up to a brand that had little hope of rebranding.


and latest discussion topics. · Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas. · Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers. · Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword. · Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries. RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file. RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following: · News websites - as used by major news organizations such as Reuters, CNN, and the BBC. · Marketing · Bug reports · Personal weblogs There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing. RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective. 1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them. 2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to. 3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings). 4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site. These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.


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