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Using Articles To Increase Your Exposure
By Megan Tough
If you are running your own business, then you have expertise in at least one area. And if you have expertise, other people will want to read about it.
Marketing your business using articles (like this one!) is one of the most cost effective ways of building profile and credibility that I know. If you have a newsletter of any kind, you may already have content that can be used for articles. If not, simply thinking about the problems you solve for customers will give you plenty of topics to think about.
So what are the advantages of article marketing, besides the low cost?
Increases the number of links pointing to your site
Every time you submit an article, you add a ‘resource box’ at the end, which contains a link to your site. The more links you have, the better your placement in the search engines. If
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you have 20 articles, and you submit them to 10 sites, that’s 200 extra links for very little effort.
Your articles can be reprinted anywhere in the world
People searching for relevant content can contact you asking for permission to reprint your article in their own newsletter or magazine. Last month I was contacted by the editor of a die-casting industry magazine in Illinois. After an exchange of emails, my article is being printed in hard copy in their next edition.
Promote your Products and Services
The Resource box does more than provide an opportunity to place a link to your site. You get about 50 – 100 words to write whatever you want. Smart marketers use that space to direct people their newsletters or product sales page. There’s an art to writing a great resource box, and if you search on the web you’ll find heaps of suggestions.
Credibility
You can tell the world that your articles have been published in international sites, accessed by people all around the world. This will boost people’s perceptions of you and the services you provide.
So if you are convinced, then you need to action two steps:
Firstly – write some articles. Even if you only commit to writing one per fortnight, you’ll soon be reaping the benefits.
Secondly, you need to submit your articles to different sites. There are many article sites and directories out there – some are free whilst others charge. It’s up to you to decide if you are willing to pay a small fee for the benefits outlined above. If you do a search on “Article Directories” then you’ll get a whole list of sites to check out. To get your started though, here are a few that I use regularly.
www.ezinearticles.com
www.authorconnection.com
www.sideroad.com
www.digitalwomen.com
www.businessnewsbytes.com.au
www.goarticles.com
www.articlecentral.com
www.ezine-dir.com
www.e-syndicate.net
Here are some more business news articles...
Is Ebay All Or Nothing For You?
By Brian
Like any activity, eBay can become routine. You list, you monitor, you sell, you email, you pack, you ship, etc.Indeed, selling on eBay can become so consuming that sometimes you don't have Read more...
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International Business News via RSS Feeds
The reporting of company news falls into the field of journalism. One of the par excellence general expenses competent ways you can promote your commercial enterprise is through the use of a Read more...
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Get Chicago News About Business And Political Activities Day
By Dawn Manning
One of the eminently carrying charge effective ways you can promote your consortium is through the use of a powerful partnership card.In which time one compares the operating costs of a Read more...
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Get Chicago News About Business And Political Activities Day
By Dawn Manning
One of the eminently carrying charge effective ways you can promote your consortium is through the use of a powerful partnership card.In which time one compares the operating costs of a Read more...
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| new york city business news: |
Clothes on the Line, ECO Friendly Company Since 2004 Expand from Handbags to Men's wear
Clothes on the Line, The Socially Responsible Accessories Company expand their Line. (PRWeb Aug 20, 2008)
Read the full story at http://www.prweb.com/releases/2008/08/prweb1124154.htm ]]>
Optimized Payments Consulting Helps Retail Merchants Lower Credit Card Processing Costs With New Research Paper
Increasing energy and gas prices, tight credit markets and an overall weakened economy are just some of the ways in which American businesses are being hit by the current financial climate - leading business leaders to seek out new ways to reduce costs and improve margins. A just-released white paper by Optimized Payments Consulting is helping merchants understand and leverage lower-cost payment option. (PRWeb Aug 20, 2008)
Read the full story at http://www.prweb.com/releases/credit_card_processing/payment_experts/prweb1189884.htm ]]>
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