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ClickZ Email Marketing: Your Email Must Have Relevant Content By Wayne Messick When I was listening to Jordan Ayan of www.SubscriberMail.com mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.
For years I have worked as a translator between the online world an Main Street. I have consistently tried to point out to online marketers - that they need to make their copy relevant to the mainstream business community. That their message should not be written for their (the marketer's) colleagues to read, but for people with traditional businesses to understand and see the values in, for them.
In the beginning the email marketers relevancy test hit the "home run" wall. Every message was directed at companies large enough to have IT staffs just waiting for their otherwise indecipherable message. Back in 2000 at the Internet Expo in new York, I met a guy who was manning a booth for one of the important players (since gone broke, oops) - when he saw my press badge he was all over me.
I asked him, as I looked at the spectacular booth with its flashy displays, who his company did business
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Florida Land Auctions and Florida Commercial Real Estate Auctions Rapidly Approaching in Nassau County, Yulee, Florida
A Florida land auction has been announced by United Country Certified Real Estate's Tallahassee Office. This commercial real estate auction in Nassau County, Yulee, Florida is scheduled for Wednesday, January 21, 2009 at 2:00 p.m. (PRWeb Jan 6, 2009)
Read the full story at http://www.prweb.com/releases/FloridaRealEstateAuctions/FloridaLandAuctions/prweb1828324.htm ]]>
Court-Ordered Estate Liquidation for Orange Park, Florida Land Auctions and Florida Commercial Real Estate Auctions Rapidly Approaching
A Court-Ordered Estate liquidation was announced by United Country Certified Real Estate of Tallahassee, FL, for an upcoming Florida land and Florida commercial real estate auction for the Filmore Estate in Orange Park, Florida, that will be offered at public auction on January 22, 2009. (PRWeb Jan 6, 2009)
Read the full story at http://www.prweb.com/releases/FloridaLandAuctions/CommercialRealEstate/prweb1828044.htm ]]>
Miracle Method National Office Buys Its Colorado Springs Franchise
Chuck Pistor, President of Miracle Method, has announced the purchase of the Colorado Springs, CO franchise. The move was made to have a corporate operation to use as a test bed for new marketing programs, products and techniques. (PRWeb Jan 6, 2009)
Read the full story at http://www.prweb.com/releases/miraclemethod1/pistor2/prweb1825774.htm ]]>
BoConcept® New York Announces Opening of Latest Store in Edgewater, New Jersey
BoConcept® New York, the purveyor of Danish home furnishing, proudly announces the opening of their newest store in Edgewater, New Jersey. Owners, Niki and Shaokao Cheng, are extremely excited to open their eighth store in the New York Metropolitan area. (PRWeb Jan 6, 2009)
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Dogs Doing Yoga? It must be Doga!
Call in your canine and grab your yoga mat because the all new Amy Stevens' Yoga4Dogs DVD is coming to a TV near you! Yoga for Dogs is a totally new Doga fitness DVD that lets people partner up with their pets for a yoga experience unlike any other! Get your copy today at Yoga4Dogs.com. (PRWeb Jan 6, 2009)
Read the full story at http://www.prweb.com/releases/Amy_Stevens_Yoga4Dogs/yoga/prweb1815934.htm ]]>
with. His response was typical - Fortune 500 companies. I didn't let him down but my first thought was that what they needed was 500 well sourced email addresses - not a million dollar booth.
When you develop your email campaign, having a subject line that is relevant (and clever enough to get them to open it) and a message that is relevant to them, right then.
Technology allows us to personalize our email messages. I'm pretty sure no one that any of us want to do business with is so out of touch that they think we actually wrote specifically to them.
Technology allows us to send html messages, text messages, and combinations. Messages that are smart enough to cause the email client to display them in the best light.
Who cares? Not decision makers. They get zillions of emails a day from the most technologically sophisticated among us. If you try to be more clever than your competitors, you'll go broke while your designers win awards.
What is your company's message, does your email campaign build consistently on that message? It's trite but true - "what's in for me?" is still the key.
When the message is not relevant - specifically to the particular recipient of the email - it doesn't matter how many bells and whistles it has, they will not read it, much less take action on it.
I get lots of email from strangers, every day. I can sniff out the potentially relevant ones instantly, by their subject line, the words and phrases they use, and delete 99.9% of them. When I do open one, the first 2-3 lines are all I see most of the time, before trashing them and relegating the sender to the junk filters.
That's what you're up against. Stay away from cute, stick to a relevant message that will get action. And if you don't know the people you're contacting well enough to have at least some idea what might be relevant to them - don't clutter up cyberspace.
Wayne Messick is the publisher of www.iBizresources.com If you are a business owner wanting to leverage what you are already doing right visit the Peer Groups area of our web site. If you are a business advisor wanting to maximize your potential, here are the strategies we are using to generate 3/4 of our new business.
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WhatAreKidsSaying.com has just announced a once in a lifetime opportunity, "The Race to 50,000". (PRWeb Jan 6, 2009)
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Gift Suite to Benefit Actor Isaiah Washington's Gondobay Manga Foundation; Homeless Not Toothless; Educating Young Minds; Hollywood Note Foundation (PRWeb Jan 6, 2009)
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Miracle Method National Office Buys Its Colorado Springs Franchise
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Listrak Email Marketing Launches Listrak 4.4
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Search Engine Optimization -- A Must During a Recession
Increase Visibility, a prominent search engine optimization and marketing firm, has discovered that SEO/SEM advice has become more important and sought after by businesses seeking to prosper during this recession. Part of the demand is due to online marketing being less expensive and easier to perform when compared to traditional types of advertising. (PRWeb Jan 6, 2009)
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